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MARKETING RESEARCH PROJECT TOPICS, GUIDES AND MATERIALS FOR STUDENTS


LIST OF MARKETING RESEARCH PROJECT TOPICS, GUIDES AND MATERIALS FOR STUDENTS

S/N LATEST RESEARCH PROJECT TOPICS,MATERIALS AND GUIDES
1. ECONOMIC ANALYSIS OF PROCESSING AND MARKETING OF CASHEW PRODUCTS IN UDENU LOCAL AREA, ENUGU STATE
2. AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY OF UNION BANK PLC
3. A TIME SERIES ANALYSIS OF CUSTOMER ATTENDANCE (A CASE STUDY OF SHOPRITE MALLS ENUGU)
4. AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN NIGERIA
5. CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)
6. IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION
7. ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE STUDY OF UNILEVER NIGERIA PLC,
8. AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)
9. AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY OF UNION BANK PLC)
10. THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)
11. CAPITAL MARKET
12. MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK FOR AFRICAN PLC (UBA) )
13. ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES
14. THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY OF UNION BANK PLC
15. APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE STUDY OF SUNGLASS LTD KADUNA)
16. AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A, BENUE STATE)
17. THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)
18. APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER SATISFACTION
19. SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER’S GOODS
20. THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE IN NIGER STATE
21. THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
22. THE ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS. (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE)
23. THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS (A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA)
24. TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY
25. THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA) ABSTRACT
26. IMPACT OF THE MONEY MARKET IN THE GROWTH OF NIGERIA IN ECONOMY
27. CAPITAL MARKET STRUCTURE AND DEVELOPMENT
28. BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT
29. CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE NIGERIA BANKING INDUSTRY
30. PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK MANUFACTURING COMPANIES IN PORT HARCOURT
31. SERVICE QUALITY AND CUSTOMER SATISFACTION OF SELECTED MONEY DEPOSIT BANKS IN PORT HARCOURT
32. INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN TELECOMMUNICATION INDUSTRIAL
33. ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT BANKS IN PORT HARCOURT
34. THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANISATION
35. THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
36. AUTOMATED MARKET BASKET ANALYSIS SYSTEM
37. A STUDY INTO THE CHALLENGES AND PROSPECTS OF MARKETING NIGERIAN MADE COMPUTER SOFTWARES
38. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE
39. THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR
40. ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION
41. THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE PERFORMANCE OF AN ORGANIZATION
42. IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR
43. IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY OF NIGERIAN BREWERIES PLC)
44. THE IMPACT OF ROAD NETWORK ON THE MARKETING OF AGRICULTURAL PRODUCE IN NIGERIA
45. THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE STUDY OF FIRST BANK NIGERIA PLC)
46. THE IMPACT OF BRANDING ON CONSUMERS’ BEHAVIOUR - A CASE STUDY OF DIAMOND BANK PLC
47. IMPACT OF OUTSOURCING DECISION ON MATERIAL AVAILABILITY (A CASE STUDY OF SEVEN UP BOTTLING COMPANY, LAGOS)
48. APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER SATISFACTION
49. MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS
50. A STUDY INTO THE CHALLENGES AND PROSPECTS OF MARKETING NIGERIAN MADE COMPUTER SOFTWARES
51. THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR
52. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE
53. ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT
54. THE IMPACT OF ROAD NETWORK ON THE MARKETING OF AGRICULTURAL PRODUCE IN NIGERIA
55. THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE STUDY OF MR. BIGGS PLAZA, AUCHI)
56. THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF BENDEL SUPERMARKET, AUCHI)
57. THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE STUDY OF DANSOF FARMS)
58. THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)
59. THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES, JOS)
60. THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA BANK)
61. THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORGANIZATION IN NIGERIA
62. THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY OF OVALTINE PRODUCT)
63. THE IMPACT OF SALES PROMOTION ON TELECOMMUNICATION INDUSTRY (A CASE STUDY OF ETISALAT NIGERIA LIMITED)
64. THE IMPACT OF SALES PROMOTION ON CUSTOMERS PATRONAGE (A SURVEY OF CUSTOMERS IN KADUNA NORTH LOCAL GOVERNMENT).
65. THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY (A case study of MTN, Ahmadu Bello Way Kaduna)
66. THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)
67. THE IMPACT OF MARKETING SEGMENTATION ON SALES PERFORMANCE (A CASE STUDY OF NIGERIAN BREWERIES PLC, ONITSHA, ANAMBRA STATE)
68. THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY OF COCA-COLA BOTTLING COMPANY)
69. THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)
70. THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMERS’ PRODUCT (A CASE STUDY OF NES TLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)
71. THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMERS’ PRODUCT (A CASE STUDY OF NES TLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)
72. THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)
73. THE EFFECT OF PROMOTION ON CONSUMER PURCHASE DECISION(A STUDY OF THE BEVERAGE INDUSTRY)
74. THE IMPACT OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN THE BEVERAGE INDUSTRY (A CASE STUDY OF CADBURY NIGERIA PLC, LAGOS STATE)
75. PROBLEM AND PROSPECT OF MEDIA MANAGEMENT IN NIGERIA. [A CASE STUDY OF OSUN STATE BROADCASTING CORPORATION, OSBC, OSOGBO]
76. MARKETING THEATRE PRODUCTION VIA THE MEDIA (RADIO) PROSPECTS AND CHALLENGES (A CASE STUDY OF LASU RADIO)
77. MARKETING MIX APPLICATION IN EATERIES (A CASE STUDY OF SOME SELECTED EATRIES IN AUCHI)
78. INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL (A CASE STUDY OF SMES IN LAGOS STATE)
79. INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL (A CASE STUDY OF SMES IN LAGOS STATE)
80. IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN ORGANIZATION
81. IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)
82. SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)
83. IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM SCALE ENTERPRISES (SMEs)
84. IMPACT OF MARKETING COMMUNICATION IN TOURIST DESTINATION A CASE STUDY OF KOGI STATE
85. IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY OF MAY AND BAKER PLC)
86. E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPORTUNITIES (A CASE STUDY OF YOLA METROPOLIS)
87. E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPORTUNITIES (A CASE STUDY OF YOLA METROPOLIS)
88. EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO TARABA STATE)
89. CODE MIXING AND CODE SWITCHING AMONG MARKET WOMEN IN NIGERIA (A CASE STUDY OF ILLORIN KWARA STATE)
90. CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES
91. AN ANALYSIS ON THE USE OF REWARD MANAGEMENT AS AN INCENTIVE FOR THE RETENTION OF STAFF WITHIN THE HIGHER EDUCATION SECTOR ( A CASE STUDY OF SELECTED HIGHER INSTITUTIONS IN OSUN STATE)
92. AN ANALYSIS OF THE EFFECT OF PRICING STRATEGY FOR EFFECTIVE MARKETING OF A PRODUCT
93. A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)
94. ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT HARCOURT METROPOLIS
95. INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN TELECOMMUNICATION INDUSTRIAL
96. A STUDY INTO THE CHALLENGES AND PROSPECTS OF MARKETING NIGERIAN MADE COMPUTER SOFTWARES
97. THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE: A CASE STUDY OF PERISHABLE AGRICULTURAL PRODUCE IN BOKI L.G.A OF CROSS RIVER STATE
98. A STUDY INTO THE CHALLENGES AND PROSPECTS OF MARKETING NIGERIAN MADE COMPUTER SOFTWARES
99. THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING
100. PLANNING FOR FEMALE FRIENDLY MARKET ENVIRONMENT (A CASE STUDY OF MARKETING ORGANIZATIONS IN LAGOS STATE)
101. IMPACT OF SMALL BUSINESS OPERATION IN MARKETING CONVENIENCE PRODUCT IN NORTH WEST NIGERIA
102. GLOBAL FINANCIAL MELTDOWN, STOCK MARKET VOLATILITY AND THE NIGERIA ECONOMY
103. E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPORTUNITIES (A CASE STUDY OF YOLA METROPOLIS)
104. EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES INDUSTRY
105. EFFECT OF E-MARKETING ON THE SALES VOLUME OF EATERIES IN ENUGU METROPOLIS CHAPTER ONE
106. EFFECT OF E-MARKETING ON THE SALES VOLUME OF EATERIES IN ENUGU METROPOLIS ABSTRACT
107. CAPITAL STRUCTURE AND DIVIDEND POLICY DECISION AND CORPORATE PERFORMANCE (A CASE STUDY OF SOME SELECTED QUOTED COMPANIES IN NIGERIAN STOCK EXCHANGE)
108. ANALYSIS OF THE SOCIO ECONOMIC FACTORS AFFECTING THE PERFORMANCE OF SMALL AND MEDIUMSCALE BUSINESSES IN AKURE SOUTH LGA
109. ANALYSIS OF FACTORS INFLUENCING THE CHOICE FOR THE CONSUMPTION OF GROCERY GOODS IN NIGERIA (A CASE STUDY OF FUTA STAFF AKURE, ONDO STATE)
110. AN EXAMINATION OF THE EFFECT OF PROMOTIONAL TOOLS ON ORGANIZATIONAL PERFORMANCE
111. AN EVALUATION OF MARKET SEGMENTATION AND ITS SIGNIFICANCE
112. AN ANALYTICAL STUDY OF INTERNATIONAL TRADE AND POVERTY REDUCTION IN NIGERIA
113. AN ANALYSIS OF THE EFFECT OF PRICING STRATEGY FOR EFFECTIVE MARKETING OF A PRODUCT
114. A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)
115. AUTOMATED MARKET BASKET ANALYSIS SYSTEM
116. THE INFLUENCE OF ONLINE MARKETING ON REAL ESTATE BUSINESS
117. IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR AND SALES VOLUME OF AN ORGANIZATION (A CASE STUDY OF PAMPERS)

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